The Automechanika branded exhibition is run in 10-12 places around the world, originating in Germany where it is one of the most important exhibitions for WAECO's automotive business. It is the leading exhibition of its kind in the region and attracts visitors from many countries in Middle East and Africa.
Dometic Group in UAE has supplied a limited range of products to Speciality Vehicle Builders for more than 5 years. We are now working to launch the main range of WAECO and Dometic branded products for the automotive market.
We target OEMs of cars / trucks / buses as well as professional users of such vehicles. We also target as said Speciality Vehicle Builders and lastly, consumers through car accessory shops.
The objective of the participation was to introduce Dometic Group / WAECO to this large audience of people representing all kinds of automotive businesses and many countries, with the aim of introducing, and making them remember, our brands and to connect these with the key product areas we offer, so they would think of us when they need solutions.
The outcome was very positive as we had over 200 registered contacts of which up to 20% are likely to be real business opportunities. Many companies also showed interest in distribution of our products. They realise that as Dometic Group is a newcomer in THIS market but established overseas, this is a unique opportunity of working with a reputed company offering high quality, technical skills and regional presence. Add to this a reference list of the best of the best in the automotive industry which gives a distributor a head start.
The stand was attended by Mr Shady El Blassy, Business Development Manager Middle East (Dometic AB Dubai); Mr Cedric Gindra, Sales Consultant Automotive South Africa /Sub-Saharan Africa (DOMETIC South Africa) Mr Guido Sasse, Senior International Sales Manager, Dometic WAECO International GmbH.
For further information:
Göran Anninger
Managing Diirector Middle East
goran.anninger@dometic.ae