Dometic Mobar Wins a Red Dot Product Design Award 2021

Stockholm, Sweden - April 9, 2021. The Red Dot Jury has made its decision: The Dometic MoBar outdoor mobile bar series emerged victorious from the Red Dot Award: Product Design 2021 and won a Red Dot for its outstanding design quality. Once again, Dometic is a winner in one of the most renowned design competitions globally.

Dometic today announces that the Dometic MoBar series have been recognized by the jury of Red Dot Award and won a Red Dot Award: Product Design 2021.

The Dometic MoBar is the ultimate mobile bar for entertaining in any outdoor space. Professionally graded with a timeless state-of-the-art patented design, it doesn’t compromise style for functionality or convenience, allowing hosts and their guests to socialize outdoors without ever missing a moment. 

Peter Kjellberg, CMO and Head of Other Verticals says; “We are thrilled about getting such recognition by respected design professionals. Smart and reliable products with outstanding design is something we strive for and is one of the key components of our business strategy. 

“The Dometic MoBar is unique. Its design and functionality are unlike any other refrigeration product available today. We believe MoBar will turn alfresco living spaces into stylish entertaining venues in years to come.”

The Red Dot Award: Product Design dates back as far as 1955 and recognises the best products for a given year. The roughly 50 jurors were once again true to the motto “In search of good design and innovation” in the 2021 competition. The international panel of experts comprises specialists from a wide variety of sectors. They scrutinised the products entered in the competition in a process that spanned several days and were guided by assessment criteria such as the product’s formal quality, ergonomics and longevity.

“The winners of the Red Dot Award: Product Design 2021 were particularly impressive this year. The design of their products is excellent, in terms of both the aesthetic and the functionality. It’s not easy to prevail in such a strong field of competitors and to win over our jury. Consequently, I want to congratulate the laureates very sincerely on their success,” said Professor Dr. Peter Zec, founder and CEO of Red Dot.

The Dometic MoBar can be seen in the online exhibition on the Red Dot website from 21 June 2021. That date also marks the beginning of the Red Dot Design Week, during which this year’s award winners will be celebrated online.

From 22 June 2021, the Dometic MoBar will also be included in the exhibition “Design on Stage” in the Red Dot Design Museum Essen, where all of the award-winning products are showcased. Visitors to the museum can experience the quality of the designs in a space that features contemporary design solutions and historical industrial architecture. The Red Dot Design Yearbook 2021/2022 comes out in August. The publication provides a comprehensive overview of the state of the art and trends in product design.

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Minako Nakatsuma Olofzon |  |  +46 8 501 025 41

Dometic ist globaler Marktführer für Markenprodukte für das Leben unterwegs in den Bereichen Essen und Trinken, Klima, Energie und Steuerung und anderen Anwendungen. Dometic ist in Nord- und Südamerika, EMEA und dem APAC-Raum tätig und bietet Produkte für den Einsatz in Reisemobilen, Lkw und Premium-Automobilen, Freizeit- und Arbeitsbooten sowie für eine Vielzahl weiterer Anwendungen. Wir sehen es als unsere Aufgabe, intelligente und zuverlässige Produkte in einem herausragenden Design zu entwickeln. Wir verkaufen unsere Produkte in nahezu 100 Ländern und verfügen über ein globales Vertriebs- und Servicenetz, das Kundendienstleistungen und Zubehör bereitstellt. Dometic, mit Sitz in Stockholm, Schweden, beschäftigt weltweit ca. 6.500 Mitarbeiter und erwirtschaftete 2020 einen Nettoumsatz von über 16,2 Mrd. SEK (1,8 Mrd. USD).