Dometic UK has announced it has agreed a new partnership with British marine market sales representative SailForce.
Effective from October, the agreement will strengthen the sales network and market presence of global marine equipment leader Dometic in the UK leisure sector as it continues to grow and develop its wide portfolio of air-conditioning, refrigeration and galley equipment, sanitation, watermakers and other products for a range of vessels.
Adam Ramsden, Managing Director of Dometic UK, said: “We are delighted to have confirmed this agreement, so that we can continue to accelerate our growing business in the UK marine sector. Dometic is a leading supplier of air-conditioning systems to the premier UK boat builders, plus we have an extensive range of high-performance products for the aftermarket and smaller boat builders. SailForce are the ideal partner to bring these innovations to a wider audience.”
A multi-national business and global market leader in branded solutions for mobile living in the areas of climate, hygiene and sanitation, and food and beverage, Dometic is the world’s largest marine air conditioning manufacturer, with a long history of producing marine-rugged air conditioners and a reputation for quality, award-winning innovations. The company continues to raise the bar for the industry, providing boaters, captains and boat builders with durable and reliable next generation products and systems integrating the latest technology and design concepts.
SailForce is a well-established sales agency in the UK with many years of experience of promoting leading brands in the industry, backed up with strategically located territory sales managers, a comprehensive database and a focus on high standards in product promotion, technical support and customer service.
Mike Hall, Director of SailForce, said: “This is a fantastic opportunity for SailForce and we are thrilled to be given the chance to become part of the Dometic team. It’s definitely an exciting time and we look forward to working with our customers to help unlock the full potential for these great products.”
For further information, please contact
Alan Diamond, UK Marketing Manager