Peter Kjellberg, Chief Marketing Officer of Dometic says: “We developed a brand that gave us a common mission for the whole company. A mission that clearly sets out the direction of our future development and offering to the market. The changes we carried out were extensive. We are now a more modern and inspiring company. The feedback, both internally and externally, has been unanimously positive.”
Professor Dr. Peter Zec, founder and CEO of the Red Dot Award, explains: “For around 65 years, the Red Dot Award as one of the world’s largest design competitions has been providing a platform for designers, agencies and companies to evaluate good design. 2019 was the first year in which brands had the opportunity to compete for the sought-after distinction. This makes me even happier to congratulate the laureates most sincerely on their win. It is a testament both to their convincing performance and to the quality and design leadership of their brands. Anyone who succeeds in such a strong and international bunch of competitors deserves to be proud of themselves and of their achievements.”
The Red Dot Award: Brands & Communication Design 2019 will celebrate its culmination and with it this year’s best works and brands on 1 November 2019. Dometic will receive its certificate at the award ceremony in Berlin. Roughly 1,400 international guests will be able to experience first hand the winning brand as part of the Designers’ Night in ewerk in Berlin. The winners exhibition “Design on Stage” will be on show there for one night only and will showcase the award-winning communication design works and brands. The achievement of Dometic will likewise be featured in the International Yearbook Brands & Communication Design 2019/2020, which comes out on 14 November and will be on sale worldwide.
About the Red Dot Design Award:
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de.
Press contact Red Dot Design Award:
Manager PR & Communications
Red Dot GmbH & Co. KG
Gelsenkirchener Str. 181
45309 Essen, Germany
Tel. +49 201 30104-58
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Our motivation is to create smart, sustainable, and reliable products with aspirational design for an outdoor and mobile lifestyle in the areas of Food & Beverage, Climate, Power & Control, and Other Applications. Dometic employs approximately 9,000 people worldwide, had net sales of SEK 21.5 billion (USD 2.5 billion) in 2021 and is headquartered in Stockholm, Sweden.