Press Release

Dometic Announces Lakeview Appliance Distributing As US Sales Partner For Its New Outdoor Mobar Series

Chicago, IL - November 18, 2020 - Swedish mobile living expert Dometic enters the Premium Appliance/Outdoor Living Market with a new range of outdoor mobile bars and partners with Lakeview Appliance Distributing as its national distributor for the U.S. market.

Dometic, a pioneer in refrigeration and a global leader in mobile and outdoor living solution, is entering the Premium Appliance / Outdoor Living Market with a new range of premium outdoor mobile bars called Dometic MoBar.  The Swedish brand is proud to announce Lakeview Appliance Distributing as its national sales partner for the Dometic MoBar 550, Dometic MoBar 300, and Dometic MoBar 50.

“Lakeview was the perfect choice to help us to enter the market - what we describe as our ‘Residential Products’ Vertical.  We wanted a distribution partner who has strong relationships with both the Luxury Appliance and Outdoor Living resellers. The Lakeview team, led by its President Ken Sweet and Director of Sales Michael Stone, have certainly worked hard to earn exactly that,” states Peter Kjellberg, Chief Marketing Officer and Global Head of Other Verticals at Dometic.  

Lakeview’s mission is to provide the best appliance sales experience while becoming a one-stop shop for distributing unique appliance brands across the entire United States. It is poised to successfully grow the Dometic MoBar in its territory.

Ken Sweet, President of Lakeview Appliance Distributing adds, "Dometic is the perfect brand to add to our luxury appliance portfolio and offers us potential in all the markets we serve. The Dometic MoBar outdoor mobile bars will bolster our core offerings and further define our footprint in high-end appliance distribution, sales, service, and parts nationwide.  We plan on taking our cue from the MoBar itself; a focal point for bringing people together and ensuring guests are looked after.  We look forward to bringing manufacturer, dealer, and customer together and ensure all will be well looked after."

“Lakeview’s proven track record, and expansive knowledge of their territory will certainly make a great impact across the country for our brand,” concludes Kjellberg.

Note to Editors

 

Press Contact

Minako Nakatsuma Olofzon |  pr@dometic.com  |  +46 8 501 025 41

ABOUT DOMETIC
Dometic is a global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control, Safety & Security and Hygiene & Sanitation. Dometic operates in the Americas, EMEA and Asia Pacific, providing products for use in recreational vehicles, trucks and premium cars, pleasure and workboats, and for a variety of other uses. Our motivation is to create smart and reliable products with outstanding design. We sell our products in approximately 100 countries and we have a global distribution and dealer network in place to serve the aftermarket. Dometic employs approximately 7,200 people worldwide, had net sales of more than SEK 18.5 billion (USD 2.0 billion) in 2019 and is headquartered in Stockholm, Sweden.

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