Press Release

Dometic unveils premium outdoor bar station MoBar™

Swedish mobile living expert Dometic today discloses a completely new range of products in the outdoor kitchen segment. Dometic MoBar™ is a premium mobile beverage center for home party hosts who want to entertain their guests elegantly in their outdoor living space.

Dometic is a leader in the Mobile Living industry with its innovative solutions for comfort outside of the home.  Since 1919, the brand has maintained its technology heritage as an innovator of modern refrigeration and continues to help people with smart and functionally designed products with quality and reliability required in harsh outdoor environments.

The Dometic MoBar™ is the ultimate mobile beverage center for your outdoor living space. Professionally graded with a timeless patented design, it doesn’t compromise style for functionality or convenience, allowing hosts and their guests to socialize outdoors without interruption. 

Peter Kjellberg, Chief Marketing Officer & Head of Group Sector Other Verticals at Dometic says, “We looked for adjacent business where we could use our best capabilities and found out that there is a need in the market for stylish and qualitative mobile outdoor beverage cooling. 

“We understand the requirements and elements that are important for products outside of homes. With our energy efficient cooling technology and smart Scandinavian design, we believe we can meet the needs of design conscious consumers looking for outstanding products for their outdoor living space.”

Dometic MoBar™ is developed in collaboration with consumers and professional bartenders. Dometic combines its industry-leading refrigeration technology and proven toughness and functionality for outdoor products with its award-winning design capability. 

The Dometic MoBar™ series consists of three models: Dometic MoBar™ 50, Dometic MoBar™ 300, and Dometic MoBar™ 550.

 

 

Dometic MOBAR™ 50

Dometic MoBar™ 50 is the most compact model of the series. Its size makes it perfect to easily entertain an intimate group of people at your terrace, balcony or any get-together or pop-up event. It’s easy to move thanks to its heavy-duty wheels and robust handle. MoBar™ 50 is built with professional graded materials and comes with a spacious rotomolded presentation basket which can keep up to 22 bottles or 32 cans ice-cold.  

Dometic MOBAR™ 300

Dometic MoBar™ 300 is the mid-sized model of the series. It comes with utensils inspired by professional bartenders and allows you to easily entertain medium-sized groups of people in your patio. Built with professional graded stainless steel, it comes with a presentation area and a single-zone refrigerator comfortably holding up to 19 bottles or 70 cans. Also, an additional 22 bottles or 32 cans can be displayed in the spacious rotomolded presentation basket that will keep your beverages ice-cold. MoBar™ 300 is easy to place with its heavy-duty wheels and robust handle.

 

Dometic MOBAR™ 550

Dometic MoBar™ 550 is the ultimate mobile beverage center. It comes with utensils inspired by professional bartenders and allows you to easily entertain large group of people on your patio. Built with professional graded stainless steel, it comes with spacious preparation and presentation areas and a dual-zone refrigerator compartment comfortably holding up to 40 bottles or 155 cans. Also, an additional 22 bottles or 32 cans can be displayed in the spacious rotomolded presentation basket that will keep your bottles ice-cold. MoBar™ 550 is easy to place in the heart of the festivities with its heavy-duty wheels and robust handle.

At the leading outdoor living industry event, HPB Expo 2020 in New Orleans, Dometic will premier of the Dometic MoBar™ series to the world.  

Dometic MoBar™ will be available in the US market from Q1 2021.

The Americas is Dometic’s largest region in terms of sales and accounts for 51% of net sales (FY2019). The vast majority of sales derive from the US and Canada. Dometic has approximately 2,650 employees in the region and has a well-established presence in the US market since 1950’s. 

 

Note to Editors
Photos can be accessed here
More about Dometic MoBar™ 

 

Contact pour la presse

Minako Nakatsuma Olofzon |  pr@dometic.com  |  +46 8 501 025 41

À PROPOS DE DOMETIC
Dometic est une marque reconnue et leader sur le marché des solutions pour la vie mobile, dans les domaines de la réfrigération, de la climatisation, de l’énergie et du contrôle, de l’hygiène, des sanitaires ainsi que de la sûreté et de la sécurité. Dometic est actif en Amérique du Nord et du Sud, ainsi que dans les pays EMEA et d’Asie Pacifique, en fournissant des produits à utiliser dans les véhicules de loisirs, les poids lourds, les voitures haut de gamme, les bateaux de plaisance et les navires commerciaux, et pour une variété d’autres utilisations. Notre motivation est de créer des produits intelligents et fiables, au design exceptionnel. Nous vendons nos produits dans environ 100 pays et avons un réseau international de distributeurs et de revendeurs pour assurer l’après-vente. Dometic emploie environ 7 200 personnes dans le monde entier, avec un chiffre d’affaires de 18,5 milliards SEK (2 milliards USD) en 2019. Son siège social est situé à Stockholm, en Suède.

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