Strategy
During the autumn 2018, Dometic introduced a revised strategic framework. It is based on a clear strategy and specific toolboxes in the three areas of Profitable Expansion, Product Leadership and Cost Reductions, in combination with common values and a clear objective of building the company together.
We believe in a decentralized business model with clear coordination and common processes to increase ownership and drive change in the organization, which will lead to further growth and improved efficiency in all parts of the company.
Profitable Expansion
BRANDING
MARKETING
SEGMENTATION AND COMMERCIAL SPECIALIZATION
CHANNEL MANAGEMENT
E-COMMERCE
PRICING
ACQUISITIONS
Product Leadership
VOICE OF THE CUSTOMER
PRODUCT MANAGEMENT
ROBUST COMMON TOOLS AND PROCESSES
PRODUCT DEVELOPMENT PROCESS
GLOBAL APPROACH WITH CENTERS OF EXCELLENCE
MODULARITY THROUGH PLATFORMS
QUALITY FROM START TO FINISH
Cost Reduction
COMPLEXITY REDUCTION
MANUFACTURING FOOTPRINT OPTIMIZATION
SOURCING EXCELLENCE
LEAN EXCELLENCE
AUTOMATION WHEREVER POSSIBLE
LOGISTIC AND WAREHOUSING EXCELLENCE
DIGITALIZATION
