Press Release

Dometic CFX3 Cooler wins red dot for outstanding design quality

The Red Dot Jury has made its decision: The Dometic CFX3 powered cooler/freezer box emerged victorious from the Red Dot Award: Product Design 2020 and won a Red Dot for its good design quality. Once again, Dometic is one of the winners in the world’s most renowned design competition.

Dometic’s new generation portable fridge/freezer Dometic CFX3 series are designed for active lifestyles. Its durable, lightweight fender frames protect the cooler in tough environments while strong, spring-loaded aluminum handles make it easy to carry. Dometic's market leading VMSO3 variable-speed compressor cooling technology with optimized software ensures superb energy efficiency and superior cooling performance. Temperatures are easily adjusted using the TFT display screen or the Dometic app on your phone or tablet.  


Dr. Anton Lundqvist, CTO, Dometic Group says: “We listen to what the consumer really wants and developed the Dometic CFX3. Active people on adventures still want fresh and healthy food without having to limit the time they spend off the grid. It is great to see our Dometic CFX3’s smart and beautiful design backed by our industry-leading technology has won the Red Dot.” 

Red Dot CEO Professor Dr. Peter Zec on the laureates“The winners of the Red Dot Award have proved that they have created excellent products worthy of winning an award. The products won over the jury not only through their aesthetic, but also thanks to their incomparable functionality. With their designs, the award winners are setting new standards in their industry. I wish to congratulate them most sincerely on their success,” said Professor Dr. Peter Zec, founder and CEO of Red Dot.  

Detailed evaluation of the products entered The Red Dot Award: Product Design offers designers and manufacturers from all over the world a platform for assessing their products. In 2020, designers and companies from 60 countries entered more than 6,500 products in the competition. The international jury comprises experienced experts from different disciplines and has been convening for around 65 years in order to select the year’s best designs. The adjudication process lasts several days and is based on two essential criteria: The jurors test all of the entries in order to assess not just the aesthetic but also the materials selected, the level of craftsmanship, the surface structure, ergonomics and functionality. After intensive discussions, they make a decision on the design quality of the products. True to the motto “In search of good design and innovation”, only the best designs receive an award. 

Dometic CFX3 in exhibitions, online and in the yearbook on 22 June 2020, Dometic CFX3 will be added to the exhibition “Design on Stage” in the Red Dot Design Museum Essen, where all of the award-winning products will be on show. The museum will thus be a hot spot for best-in-class industrial design. From that date, the winning product from Dometic will also be presented in the online exhibition on the Red Dot website. The Red Dot Design Yearbook 2020/2021 comes out in July 2020.  


Note to Editors 

Photos can be accessed here.  

More about Dometic CFX3.
 

About the Red Dot Design Award 

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de

Contacto de imprensa

Minako Nakatsuma Olofzon |  pr@dometic.com  |  +46 8 501 025 41

A DOMETIC
A Dometic é líder no mercado mundial de soluções móveis de marca nas áreas de Alimentos e Bebidas, Climatização, Energia Elétrica e Controlo, Segurança e Proteção, bem como Higiene e Saneamento. A Dometic opera nas Américas, região EMEA e Ásia-Pacífico, fornecendo produtos para a utilização em veículos de recreio, camiões e automóveis de gama alta, embarcações de recreio e de trabalho, assim como para muitas outras utilizações. A nossa motivação é criar produtos inteligentes e fiáveis com um design extraordinário. Vendemos os nossos produtos em cerca de 100 países e dispomos de uma rede de distribuição e de concessionários internacional, no sentido de prestar assistência no mercado de pós-venda. A Dometic emprega cerca de 7200 pessoas a nível mundial, com vendas líquidas superiores a 18,5 mil milhões de SEK (2 mil milhões de USD) em 2019 e tem sede em Estocolmo, na Suécia.

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