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Press Release

Dometic receives the red dot for good design as a brand

Dometic has reason to celebrate: The company succeeded in the Red Dot Award: Brands & Communication Design 2019 to win over the international jury with its well-designed brand communication. Based on the high design quality and creative accomplishment, the jurors awarded the sought-after Red Dot to the brand Dometic. The experts have scrutinised, discussed and assessed a total of 8,697 international cases to ultimately select the best for an award.

Peter Kjellberg, Chief Marketing Officer of Dometic says: “We developed a brand that gave us a common mission for the whole company. A mission that clearly sets out the direction of our future development and offering to the market. The changes we carried out were extensive. We are now a more modern and inspiring company. The feedback, both internally and externally, has been unanimously positive.”

Professor Dr. Peter Zec, founder and CEO of the Red Dot Award, explains: “For around 65 years, the Red Dot Award as one of the world’s largest design competitions has been providing a platform for designers, agencies and companies to evaluate good design. 2019 was the first year in which brands had the opportunity to compete for the sought-after distinction. This makes me even happier to congratulate the laureates most sincerely on their win. It is a testament both to their convincing performance and to the quality and design leadership of their brands. Anyone who succeeds in such a strong and international bunch of competitors deserves to be proud of themselves and of their achievements.”



The Red Dot Award: Brands & Communication Design 2019 will celebrate its culmination and with it this year’s best works and brands on 1 November 2019. Dometic will receive its certificate at the award ceremony in Berlin. Roughly 1,400 international guests will be able to experience first hand the winning brand as part of the Designers’ Night in ewerk in Berlin. The winners exhibition “Design on Stage” will be on show there for one night only and will showcase the award-winning communication design works and brands. The achievement of Dometic will likewise be featured in the International Yearbook Brands & Communication Design 2019/2020, which comes out on 14 November and will be on sale worldwide.

About the Red Dot Design Award:

In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after distinction “Red Dot” has been the revered international seal of outstanding design quality. The award winners are presented in the yearbooks, museums and online. More information is available at

Press contact Red Dot Design Award:

Julia Hesse
Manager PR & Communications
Red Dot GmbH & Co. KG
Gelsenkirchener Str. 181
45309 Essen, Germany
Tel. +49 201 30104-58




Minako Nakatsuma Olofzon |  |  +46 8 501 025 41

Om Dometic

Dometic är global marknadsledare på lösningar för mobil bekvämlighet inom områdena livsmedel & dryck, klimat, strömförsörjning & övervakning, trygghet säkerhet samt hygien och sanitet. Dometic är verksamt i Nord- och Sydamerika, Europa, Mellanöstern och Afrika samt i Stillahavsområdet. Företaget tillhandahåller produkter för fritidsfordon, lastbilar, exklusiva bilar, fritidsbåtar och kommersiella fartyg samt en rad andra områden. Vår motivation är att ta fram smarta och pålitliga produkter i enastående design. Vi säljer våra produkter i ca 100 länder och har ett globalt distributions- och återförsäljarnätverk för att kunna ge service till eftermarknaden. Dometic har ca 8 000 anställda globalt, hade en nettoomsättning på 18 miljarder SEK (2,0 miljarder USD) under 2018 och har sitt högkvarter i Stockholm.

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