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Strategy

Strategy

During the autumn 2018, Dometic introduced a revised strategic framework. It is based on a clear strategy and specific toolboxes in the three areas of Profitable Expansion, Product Leadership and Cost Reductions, in combination with common values and a clear objective of building the company together.

We believe in a decentralized business model with clear coordination and common processes to increase ownership and drive change in the organization, which will lead to further growth and improved efficiency in all parts of the company.

Dometic Strategy House English
Dometic Strategy - Profitable expansion

Profitable Expansion

BRANDING

MARKETING

SEGMENTATION AND COMMERCIAL SPECIALIZATION

CHANNEL MANAGEMENT

E-COMMERCE

PRICING

ACQUISITIONS

Dometic Strategy - Product leadership

Product Leadership

VOICE OF THE CUSTOMER

PRODUCT MANAGEMENT

ROBUST COMMON TOOLS AND PROCESSES

PRODUCT DEVELOPMENT PROCESS

GLOBAL APPROACH WITH CENTERS OF EXCELLENCE

MODULARITY THROUGH PLATFORMS

QUALITY FROM START TO FINISH

Dometic Strategy - Cost reductions

Cost Reduction

COMPLEXITY REDUCTION

MANUFACTURING FOOTPRINT OPTIMIZATION

SOURCING EXCELLENCE

LEAN EXCELLENCE

AUTOMATION WHEREVER POSSIBLE

LOGISTIC AND WAREHOUSING EXCELLENCE

DIGITALIZATION