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Press release

Dometic Launches MoBar - Premium Range of Outdoor Mobile Bars Designed to Entertain

Chicago, IL - January 15, 2021 Swedish mobile living expert Dometic enters the Premium Appliance/Outdoor Living Market with a new range of outdoor mobile bars. The unique, highly anticipated Dometic MoBar series is now available for orders nationwide in the US.

 

Dometic, an inventor in refrigeration and a global leader in mobile and outdoor living solutions, enters the Premium Appliance / Outdoor Living Market with a new range of outdoor mobile beverage bars. The Dometic MoBar is unique in many ways. Its design and functionality are unlike any other refrigeration product available for outdoor spaces today. Designed to entertain, ideal for residential or hospitality environments, the highly-anticipated product is now available to order. 

 

The idea for the Dometic MoBar came from an observation that there are no products purposely designed for serving beverages outdoors in a fashionable way. While there are many solutions for food in the market, there is a lack of options in the beverage category. Dometic is a market leader in the Mobile Living industry with its solutions for outdoor comfort. The Dometic MoBar was born by combining the company’s leading energy efficient refrigeration technology, proven toughness for outdoor use, and award-winning design capability.

 

Peter Kjellberg, Chief Marketing Officer and Global Head of Other Verticals at Dometic says, “Since the pre-launch of the product earlier this year, the Dometic MoBar has gained great traction and enthusiasts from industry partners. We’re pleased to be able to start distributing this much appreciated innovation to the market. 

 

“We know that there is a need for stylish and quality mobile outdoor beverage cooling. With our expertise coupled with smart Scandinavian design, we believe the Dometic MoBar will meet the needs of design conscious consumers looking for outstanding products for their outdoor living space.”

 

The Dometic MoBar naturally finds its place in habitats such as home patios, penthouse terraces, condo balconies, sophisticated outdoor restaurant environments or luxurious hotel verandas. Developed in collaboration with consumers and professional bartenders, it creates a natural gathering spot for guests to interact with the host. To enhance user experience, the Dometic MoBar is carefully crafted to perform as a long lasting, versatile and functional centerpiece, catering to all needs of storing, cooling, preparing, presenting and enjoying beverages.

The Dometic MoBar series consists of three models: Dometic MoBar 550, Dometic MoBar 300, and Dometic MoBar 50.

 

Dometic MOBAR 550

Dometic MoBar 550 is the ultimate mobile beverage center. It comes with accessories inspired by professional bartenders and allows you to easily entertain large group of people on your patio. Built with professional graded stainless steel, it comes with spacious preparation and presentation areas, dry storage area perfect for cocktail napkins and accessories and a dual-zone refrigerator compartment comfortably holding up to 39 bottles or 155 cans. Also, an additional 22 bottles or 32 cans can be displayed in the spacious rotomolded presentation basket that will keep your bottles ice-cold. MoBar 550 is easy to place in the heart of the festivities with its heavy-duty wheels and robust handle.

MSRP: $4,399

 

Dometic MOBAR 300

Dometic MoBar 300 is the mid-sized model of the series. It comes with accessories inspired by professional bartenders and allows you to easily entertain medium-sized groups of people on your patio. Built with professional graded stainless steel, it comes with a presentation area, dry storage area perfect for cocktail napkins and accessories and a single-zone refrigerator comfortably holding up to 19 bottles or 70 cans. Also, an additional 22 bottles or 32 cans can be displayed in the spacious rotomolded presentation basket that will keep your beverages ice-cold. MoBar 300 is easy to place with its heavy-duty wheels and robust handle.

MSRP: $2,969

 

Dometic MOBAR 50

Dometic MoBar 50 is the most compact model of the series. Its size makes it perfect to easily entertain an intimate group of people. It’s easy to move thanks to its durable wheels and robust handle. MoBar 50 is built with professional graded materials and comes with a spacious rotomolded presentation basket which can keep up to 22 bottles or 32 cans ice-cold.

MSRP: $769

 

Find A Dometic MoBar Dealer

 

Note to Editors

Photos can be accessed here.

 Press kit here

 More about The Dometic MoBar

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媒體聯絡資料

Minako Nakatsuma Olofzon |  pr@dometic.com  |  +46 8 501 025 41

關於多美達
多美達為食物和飲品、溫度調節系統、能源與控制裝置及其他應用需求提供解決方案,是隨行生活品牌解決方案的全球市場領導者。多美達的業務遍佈美洲、歐洲、中東、非洲及亞太區,提供各種產品以供露營車、貨車與轎車、遊艇與工作船隻使用,以及用於其他各式各樣的地方。我們的動力是創造設計出色的智能及可靠產品。全球約100個國家/地區均有出售我們的產品,而且多美達擁有全球分銷及經銷網絡,為客戶提供售後市場服務。多美達的總部設於瑞典斯德哥爾摩,在全球聘用約6,500名員工,其2020年淨銷售額更超過162億瑞典克朗(18億美元)。