Dometic's Successful Launch Into Digital Publishing
Dometics Successful Launch Into Digital Publishing
Dometic, the world's leading supplier of mobile living products, has launched a successful push into digital publishing in the Australian market with the release of its 'Mobile Living Made Easy' E Magazine.
Mobile Living Made Easy is a 32-page, quarterly E Magazine focussed on lifestyle, the outdoors, and recreation. It’s for people who all have one thing in common – a love for the freedom to go just about anywhere. Mobile Living Made Easy is for boat owners, 4x4 enthusiasts, RV owners, truck drivers, or just people who love the outdoors.
Issue #1 of Mobile Living Made Easy was viewed over 25,000 times and recorded approximately 130,000 page views; a fantastic achievement for the first issue of a new publication. On average, readers spent approximately seven minutes taking in the travel tips, outdoor adventures, and feature articles that Mobile Living Made Easy offers.
Head of Marketing of Dometic Australia, Justine Schuller, said that she was ”thrilled with the response that readers have had to the first issue of Mobile Living Made Easy” and was excited by the future of the E Magazine.
”We truly believe that the content we are releasing in each issue of Mobile Living Made Easy is highly engaging, visually appealing, and really useful to the reader. This is an exciting new journey for us and we look forward to building a tribe of Mobile Living travellers through this platform ” Schuller went on to say.
Issue #2 of Mobile Living Made Easy launched on 31 June 2018 and focuses on living mobile in the winter months. It also contains feature articles from Jase Andrews of All 4 Adventure; acclaimed travel photographer, Sean Scott; and experienced travel writer, Max Taylor.
- Minako Nakatsuma Olofzon
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Our motivation is to create smart, sustainable, and reliable products with outstanding design for an outdoor and mobile lifestyle in the areas of Food & Beverage, Climate, Power & Control, and Other Applications. Dometic employs approximately 8,500 people worldwide, had net sales of SEK 29.8 billion (USD 2.9 billion) in 2022 and is headquartered in Stockholm, Sweden.