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Dometic Group Introduces New Refined Kampa Brand

Dometic Group Introduces New Refined Kampa Brand

Press release

4/6/2021

Dometic Group Introduces New Refined Kampa Brand

Stockholm, Sweden - April 7, 2021. Dometic refines its outdoor leisure offerings. In addition to its premium outdoor brand Dometic, the company introduces new Kampa brand as a value brand addressing a separate market segment and offers affordable products for wider audiences.

Kampa press release.jpg

Dometic today announces refined Kampa brand for couples, families and groups taking part in outdoor activities together.

The new Kampa brand offers affordable outdoor products designed for family campers, first time campers, light weekenders and activity based users for their outdoor recreation. While Dometic branded outdoor products features more functions with the latest technologies and premium materials to ensure reliable operation and durability.

Peter Kjellberg, Chief Marketing Officer and Head of Other Verticals says; “More and more people spend their free time in the wild. The pandemic only fueled this trend and expanding the breadth of people engaging in outdoor activities.

“Kampa branded outdoor products are made for people enjoys the wonder of outdoor living. They are couples, families and groups spending time together outdoor. Kampa branded products are colorful, reliable and practical with user-friendly and informative design. The portfolio covers all needs in their outdoor recreations.”

Kampa branded offering:

  • Stay & Shelter
    Tents, Awnings, Sleeping, Camping Furniture
  • Food & Beverage
    Mobile Cooking, Water carriers, Drinkware
  • Hygiene & Sanitation
    Mobile Sanitation, Cleaning and Vehicle Care
  • Power and Control
    Lighting, Heating, Cooling, Power
  • Safety and Security
    Towing, Levelling and Stabilization, Steps

Note to editors

Photos are here

More about Kampa outdoor offering
New Kampa website

More about Dometic outdoor offering
Dometic 2021 Tents
Dometic 2021 Awnings

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About Dometic

Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Our motivation is to create smart, sustainable, and reliable products with aspirational design for an outdoor and mobile lifestyle in the areas of Food & Beverage, Climate, Power & Control, and Other Applications. Dometic employs approximately 7,700 people worldwide, had net sales of SEK 16.2 billion in 2020 and is headquartered in Stockholm, Sweden.